Heinz expands food portfolio in India

[indiasat]

Heinz expands food portfolio in India
Heinz India, the maker of Complan, Glucon-D, Nycil, Heinz Tomato Ketchup, Condiments and Sauces and Sampriti Pure ghee, today announced the expansion of its foods portfolio with the launch of Heinz Home Style Chutneys, Heinz Chef Style Sauces, Heinz Kitchen Klassics Ready to Eat Meals & Instant Mixes and Heinz Golden Circle Juices.
Heinz Home Style Chutneys are a range of authentic Indian Chutneys with the original homemade taste. Available in two varieties – Coriander Mint Chutney (300g) and Tomato Chutney (350g), priced at Rs. 60.
Heinz Chef Style Sauces are a range of authentic European style Mayonnaise and authentic Chinese style Sauces to add that delicious flavour to Western and Chinese foods and snacks.
·European style Mayonnaise (all vegetarian and eggless) is available in three flavours – Regular, Garlic and Lite – priced at Rs. 75 per 280 gm bottle
·Chinese Sauces are available in three varieties – Red Chilli (315 gm), Green Chilli (300 gm) and Soya Sauce (350 gm) – priced at Rs. 55 per bottle
The entire range of sauces (chutneys, mayonnaise & Chinese sauces) is available in attractive plastic, squeezy bottles which allow for easy handling and a non-messy experience for consumers.
Heinz Kitchen Klassics, the range of Ready to Eat meals and Ready to Cook mixes, is being introduced to provide the authentic taste of well known Indian dishes to consumers.
·The Ready to Eat range is available in 4 delicious recipes – Amritsari Chole, Awadhi Dal Fry and Jammu Wale Rajma at Rs 45 for a 300gm pack and Peshawari Dal Makhani at Rs 50 for a 300gm pack.
·The Ready To Cook Instant Mixes come in 3 varieties – Coimbatore Dosa and Madurai Idli at Rs. 27 for 200gm and Dilliwale Gulab Jamun at Rs 49 for 200 gm.
Heinz Golden Circle Juices, imported from Heinz Australia, offer the natural goodness of fruits in delicious combinations with no artificial colours, preservatives or added sugar. Available in attractive, easy to pour and store PET bottles, Heinz Golden Circle Juices are being launched in select stores in Mumbai and Bangalore in the following flavours:
·Apple-Mango Juice and Pine-Orange Juice (Rs 95 for 1 litre)
·Apple-Carrot-Ginger Juice (Rs 100 for 1 litre)
·Prune Juice and Cranberry Fruit Drink (Rs 125 for 1 litre)
·Orange Juice (Rs 170 for 2 litre)
Announcing the launch, N Thiruambalam, Chairman & Managing Director, Heinz India said, “Globally we are committed to being the trusted source for good tasting nutritious foods every day. We try and spot the constantly evolving needs and preferences of consumers and meet them by offering unique propositions through our brands. This spans both current and new products. With the launch of Heinz Home Style Chutneys, Heinz Chef Style Sauces, Heinz Kitchen Klassics Ready to Eat/ Ready to Cook foods and Heinz Golden Circle Juices we are expanding our food portfolio to meet the needs of the discerning Indian consumer.”
The new range of Home Style Chutneys, Chef Style Sauces, and Kitchen Klassics will be available across select retail outlets in Mumbai and New Delhi. The all new exciting range of Heinz Golden Circle Juices will retail across select stores in Mumbai and Bangalor.

Posted on Thu, 29 Jul 2010 22:05:24 +0000 at Guests cannot see links in the messages. Please register to forum by clicking here to see links.
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